KKBOX

KKBOX is the largest music subscription service in the greater China region, featuring over 1.5 million music tracks from major and local music labels and publishers. It is also the largest Chinese song database in the world. KKBOX offers unlimited music streaming and download service which is accessible from PC, Smartphone and consumer electronics such as PC and Internet radio. The service is available in Taiwan and Hong Kong where most of the popular pop-music stars and hit songs are produced and marketed. KKBOX will soon to be launched in mainland China, Singapore and Malaysia to serve the global Chinese community. KKBOX initially launched in Taiwan, the music capital of global Chinese, during 2005 and quickly emerged as the most popular music service, acquired over 4.5 million registered users and 340,000 premium service subscribers. Given Taiwan’s 13 million Internet population and high digital piracy traffic, KKBOX was a phenomenal success. With a single monthly subscription fee, subscribers can stream music online and cache songs on their PC and Smartphone for offline access. Unlike the US and European music services which emphasizes on the Ad-Sponsored free streaming model, KKBOX only offers limited free streams per day to its non-paying members. In contrary, the service uses a rich collection of editorials, exclusive artist interview, entertainment news and community features to attract and keep free users attached to the service without paying excess copyright royalty.